Reflection 6 000 professional testimony and analyses of the giant of the audit in the TMT (technology, media and telecommunications) sector, a dozen trends “which businesses and consumers can expect this year” were unveiled by Duncan Stewart, Director of research at Deloitte.
Back to the fundamentals. It is the sense that dominates the presentation – for the eleventh consecutive year – forecast technology, media and telecommunications (TMT) of the Deloitte firm. Reflection of the testimony of 6 000 professionals and analyses of the giant of the audit in the area of the TMT, a dozen of trends “which businesses and consumers can expect this year” were unveiled by Duncan Stewart, Director of research at Deloitte.
Finished the great lyrical flights on the dazzling future of online advertising and unlimited internet. Deloitte is evil television advertising targeting technologies based on the exploitation of contextual data of consumers, noting that, if the market moves slightly, “the cost of development of specific campaigns remains prohibitive”.
Same observation on targeted ads to programs of video on demand, whose hearings are still too limited.
Other realities: the flop of 3D printing, which should be limited to be a micro-niche, and the announced death of hard drives, to the development of the flash (SSD), including submissions in data centers.
The data explosion
But the explosion of data is also part of the landscape of the high-tech draws Duncan Stewart. Example: the phenomenon of big data. Force scan billions of data, companies will know considerable constraints of storage and new needs for analyzing these data. Regarding first internet companies, this problem will soon affect other sectors, as the Bank, retail, Government, leisure and media.
According to Deloitte, “90% of the 500 top US companies (Fortune 500) launch a large site data management in 2012, generating a turnover of 1 to 1.5 billion dollars, only 100 million in 2009”.
Facebook processes and analysis already every day about 30 million of gigabytes of data. And Zynga, the American giant of games on social networks, analysis and adjusts its scenarios in real time.
Another trend, the boom of the shelves. According to the firm GfK, 1.45 million tablets were sold in France in 2011. But for Deloitte, it is the second equipment which is symptomatic. Sign of the dynamism of this new market: near 5% of sold shelves in 2012 will be already equipped households, said the firm.
“We note a phenomenal increase in the number of households with several shelves, said Duncan Stewart.” It took more than ten years before that 5% of households have more than one computer and a mobile phone. “The Tablet, it will wait less than three years.”
This market very quickly will diversify and companies will quickly require both more robust and better secure models. Hence the extreme importance for companies to adapt their website to a mobile navigation on shelf.
Finally, next to the emergence NFC chips in mobile, they are within $ 100 smartphones should cartonner. Models such as those of the Chinese Haier or Alcatel, which will not be 3 G, but equipped with processors and camera less powerful. According to Deloitte, it should take more than a half billion smartphones of this type by the end.