A business plan is a document that identifies your specific market strategies and financial considerations. These documents are used as guides for business owners. You can also use a business plan as a way to present your business to potential investors or financiers when you want to obtain additional funds. One of the most important parts of a business plan is the executive summary, which must accurately communicate the specific objectives of your business. This summary can be the success or failure of your plan.
For the opening paragraph of the executive summary, write a brief history of your company. Keep this section only to the extent of a few sentences. Includes information about the founders, the executive committee and the legal structure. Use the last sentence of the opening paragraph to precisely define your goals and objectives. This is especially important for potential investors to review your business plan. The key is to communicate specific goals you hope to achieve with your business.
Write a mission statement that explains the reasons why your company is in the market. This statement can be something like “changing your lives through innovation.” Check that the statement is aligned with the core values of your company.
Write a paragraph that explains the concept of your business. This is a description that communicates the products and services your company sells, customers to whom these products and services and the competitive advantages your business has over competitors will sell.
Write a brief summary financial. The executive summary should identify important financial information about your company, including projections of revenues, expenses and cash flow. If you are looking for investment capital from investors, detailing how much money you need, how you will use and the return on investment for them.
Include a paragraph that talks about the achievements of your company to date. Detailed information on patents, licenses, offices, development of new product and position your company in the market.
Write a summary paragraph that provides the content of the business plan. After reading the executive summary, your readers should know what to expect from the complete document. Finish writing the executive summary of the objectives of the new company.