Base-detallsport evolved into the new consumer focus on the shopping experience. The Running is the first sport in which the new business model is being developed. Soon will be the football sports Base stores have launched a new concept of establishments.
The new model provides its basis in today’s consumer, so the main idea is to promote the key categories within the commercial concept of base. In this sense, a sport as the running, since it is one of the key categories will be encouraged in the first place.
The main objective of the new shops Base model is to create a full and positive customer shopping experience. The keys through the segmentation and organization of the assortment, the lighting and communication, both dynamic and static. You will be qualified in each area and energize through new services such as analysis of footprint, participation and activation of sporting events. The project will develop with the leading brands in each category.
The introduction of the new model store is intended to carry out in phases. Currently, there are two pilots who operate from a few weeks ago: base: Esports Sagi (Manresa) with an area of 60 m2, and base: Castello Esports (Viladecans) with an entire floor of 140 m2, of which 80 m2 are destined for women.
At the moment, the reception has been very positive, both from consumers and from marks. Facilitates the process of buying and collecting the specialization of the store, as well as the added value to better view the product and information.
While the development of the project around the running has begun, the idea is completing with other varieties tematico-deportivas. It’s a global project designed to enhance and improve the key categories within the commercial concept base. So, the next developed category will be football, then the paddle, etc. During the second semester of 2012 will begin with the first pilots of football and so on.
Base is a network of multibrand spaces and proximity specialized in sport. There are over 230 stores in all Spain and is in the process of expansion. The maxim of the shops Base is understand the sport as a way of life. All store staff is qualified and trained to provide the best care to the consumer.