Smart Fashion is the first solution to integrate user navigation personalization, recommendations and recoveries of carts in one product and is specifically designed to meet the needs of the online stores and fashion accessories. BrainSINS Spanish leader in personalization systems for Trade Electronic Smart Fashion has launched its ecommerce personalization solution for fashion and accessories. Smart Fashion is the first solution on the market specifically designed to meet the needs of this segment of online sales.
According words of Teresa Marin, fashion expert after working in Trucco, Christian Dior and Elle Spain, “the recommendation and personalization systems for general e-commerce is not suited to the needs of the online fashion industry, which not only have to take into account the general trends of behavior on the web, but also personal taste and style criteria that are determined by the trendsetter “. “Smart Fashion BrainSINS is designed to meet the needs of ecommerce personalization of fashion, as the user demand for the best possible shopping experience.”
For Francisco Carrero CEO BrainSINS, “Smart Fashion is a logical and natural our platform, the result of the experience with our customers, which has allowed us to gain insights on the operation of each of the subsectors of Electronic Commerce and the importance of offering specific solutions that provide a differential value. For it was clear fashion, is a very important sector that is growing tremendously in Electronic Commerce. These elements, together with the peculiarities of consumer online fashion we did find the keys that have allowed us to develop Smart Fashion. ”
To carry out this project, BrainSINS has been supported by Coquetame, a young company that has developed a algorithm capable of generating complete looks like a couturier. This technology has been incorporated into the solution BrainSINS, so that they can make product recommendations based on the generation of looks, algorithms based on user behavior, or a combination of all these parameters.
Juan Hurtado, CEO of Coquetame, adding that “the concept of fashion is deeply rooted look and is a core concept for these businesses and to offer a specific solution for this sector is to incorporate recommendations based on the concept of look. So far there was no technology capable of generating this kind of advice, but now any fashion online store can use technology and Coquetame BrainSINS combined to generate looks, or product recommendations that take into account different parameters in addition to the concept of look “.
currently has 10 clients BrainSINS in fashion ecommerce sector, such as Goose, Paula Alonso, Mother Care, Lois, Calzadoo, and even customers in other countries as e-Tasker and GemLN, that in the inability to access a specific solution for this sector in their countries, have relied on BrainSINS as personalization provider for their online stores.