Since social networks and smartphones proved to be capable of making millions we have seen a wave of new business possibilities that have never existed before. Many of you have undoubtedly taken advantage of these new opportunities in order to achieve similar results. And that’s where the problem lies. You are entering an overly saturated market.
The problem, as many have already learned, is that because it is so easy to enter these businesses because they have access barriers accessible to anyone. With almost zero costs, anyone can do it. That is exactly what is happening. Not just anyone, but each one of us is trying to make money from social networks, among other modern businesses. This implies a strong competition whereby profit margins are reduced to the extreme and incomes sink.
If all you need to make amazing amounts of money are some online classes a certificate a seminar. A self-help book and a website to announce that you are the best most awarded expert guru whatever you can bet that a huge amount of people who do not have real business skill or experience will go for it.
And is that when it comes to fashions, there is always one thing clear: those who follow will try and leave soon after seeing that the cake is already divided. Once initiated, fashions can become viral in the blink of an eye, but once people discover that there is nothing left for them, they have been manipulated by all the hype, they disappear as quickly as they appeared.
Saturated modern business
There are coaches for everything: leadership, performance, career, fitness, family, happiness life. There are even coaches who train people to become coaches. However, the vast majority of them have three things in common: a certificate with no value, no real experience. A lousy business resulting from deliberate actions without testing or prior preparation.
Emotional Intelligence Consulting
There is no scientific correlation between emotional intelligence and success at work. If emotional intelligence were really a factor in business leadership, many of Bill Gates, Steve Jobs Mark Zuckerberg, Larry Page Mark Cuban and Donald Trump would never have become the super entrepreneurs they are now. In addition, emotional intelligence is so easy to learn that it makes no sense to specialize in something so simple.
Everyone claims to be a best seller today. I do not care if you are number 499 for a few nanoseconds in some limited category of an esoteric list, the fact that your ebooks seller position on Amazon is over a million does not mean that you’re a successful author. Only the most experienced old dogs can make a dent in this crowded market. Fans have no chance if they do not plan to engage in long-term sale of books.
The web is so flooded with blogs, tweets, messages and videos that the return on investment in social media. Content marketing is practically negligible. What if you have many followers on Twitter or LinkedIn, on rare occasions they become significant results for most businesses.
If you want to achieve great things in life, loving your work is not enough. Working long hours does not always come out well. The product you create must be marketable. If it were easy everyone would be doing it. So I highly recommend you test the market try to create products that people need and maybe, if you do it with enough dedication and perseverance you get to be part of the most lucrative business ever created.