When you analyze your product or service, you must ask yourself if it is readily marketable over the Internet. For most companies, a marketing strategy that includes an online component can only benefit them.
You must determine how you want to market or sell your product or service online. This may be a simple brochure style website, which informs customers of your product or service. It may also include a detailed strategy for Internet marketing, which includes a website optimized e-commerce, with an online advertising campaign that includes advertising and banner advertising on affiliate sites. This is obviously a bit more complex.
Consider your target market, your product and your long-term goal. What would you do online? Consider your budget. How much will you spend on the online component of your marketing strategy? If your budget is limited, you can develop an action plan for long-term gradual presents a method to increase your income.
Creation of a website
If you want to make a website, you will need an action plan. It can be included in the marketing of your business plan.
The implementation plan of your website should include the following:
• Purpose of the website: what are your reasons for using the Internet? The purpose of your site will determine its appearance and function.
• Style: what will be the appearance of your site, and what impression does it leave the visitors?
• Change site: what are your long term plans for your website?
• Domain Name and Hosting: What is your domain name? That will host your site? Will you buy a server to host it yourself?
• Security: What security measures will you take to protect the privacy of your customers and your business records online?
There are e-business strategies that automate certain aspects of your business operations. They will help you simplify your operations and to collect and use information to your advantage for your customers. There is software for managing customer relations, accounting software, shipping software, applications and databases and email.
You should consider the following:
• Timeline for implementation: Determine the steps to prepare for e-business. Who will do what? What are the deadlines? Consider what can happen if the tasks are not completed on time.
• Evaluation and measurement: how will you evaluate and you monitor traffic on your website and your e-business activities?
• Logistics: If you sell goods, how will you ship them? How the shipping charges they affect your price? How do you deal with returned goods?
• Revised and updated: plan review and update your business plan, based on the growth and evolution of your business.
When you make your annual budget, make sure that your expenses match your e-business plan. E-business should be treated the same way as the traditional elements in your budget. Activities associated with e-business can be an integral part, as a website, or be distributed among several sectors, p. ex. allocate the costs of Internet marketing General marketing for the position.
A budget is not fixed. Annual revisions are necessary. Initial expenses in the short term may have to be taken, as the realization of the website. Maintenance costs may be as necessary as for testing, updating and improving the website, which will perhaps not be incurred during the first year.
The estimated costs associated with the integration of e-business is probably the most difficult stage of your business plan. To give you an idea, have figures to certain suppliers.
If you know what you want out of e-business and business plan is well defined, their implementation and use will be much easier.