You can use marketing techniques like social networking, email and blogging that do not involve a lot of direct costs. You or your employees will certainly spend time but little money. You can use all these forms of online marketing or choose the most useful and accessible to your customers:
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5. Pod casting
7. Social Networking
8. Viral Marketing
9. Social Tagging
10. Online advertising
11. Media Sharing
12. Pod casting
14. Find more information on online marketing
Create a blog (an online journal) and put it to the public. Thanks to your blog, you can reach your customers to inform them of changes in your products or services, you can collect their comments and suggestions for improvements. Again, your client should be your priority; tell them they will get their money, but also offer them your expertise. Provide a service through your blog, so you’ll know and you will attract new readers. Note that you can create a blog without content.
Between the length of a text message and that of a blog, we find the micro-blog. The microblogging becomes a way of communication and promotion of more and more popular. You can send on a frequent short messages (less than 140 characters in general) on any topic. You can communicate daily balances, promotions and tips. You can also post a link, a review of your industry. The important thing is to remember that it is not about you; microblogging, like any form of marketing designed to reach your fans, customers, and to showcase what they can get.
You can view your posts on other blogs that focus on specific topics.For example, if you sell organic products, use the Internet to find customers who are interested in this type of product. You can answer their questions and allow them to communicate with you or your company for additional information.
Sending emails to your customers and people who agree to receive information from you is an effective way to inform them of the latest developments in your company, while ensuring that they have not forgotten you. They’ll appreciate the time you spend to make connections. Remember that people are busy and it’s up to you to be proactive. Always check your inbox, most customers expect a response within 24 hours. Also, offer them the opportunity to unsubscribe from the mailing list if they no longer want to receive emails.
• Electronic Marketing
Discover the advantages of promoting your business via email.
You can offer audio and video files on the Internet, through podcasts, inter alia, promote new products, offer tutorials, share interviews, and more. Listeners can listen whenever they want and however they want. Using an Internet connection, they can listen in using a computer, an iPod, an MP3 player, a BlackBerry or a cell.
If you are present on the Web, make sure that we can find you. Learn to use the right keywords in the right place, so that interested customers can find you on the web. Use the inbound links (other websites may place a link to your website) to improve the positioning of your pages in search results.
Social networking sites like Facebook and Twitter. that general topic, form the second generation of chat rooms. Other sites focus on topics or segments, like Linked in the business field.
This is a form of advertising to word-of-mouth online electronic. If your message is interesting enough, it will be transmitted from one person to another, or shared through email, social networks, blogs, and so on. Your message may take the form of a video, an advertisement, a website, an image or information. Think of how television ads, shocking or humorous, are redeemed online. Advertise a coffee shop has already spread online like wildfire, because the coffee in question offered every day a new free drink.
Social tagging allows you to save and manage Web sites and pages you visit frequently and do research. However, unlike the traditional labeling you make on your workstation, social tagging allows you to access your bookmarks from any computer. You can label them, view them according to their popularity and share them with others online.
You can also use social tagging as a marketing tool for free by submitting to social tagging sites link to the website of your company. Thus, the link you posted can be seen by thousands of users.
With online advertising, you can buy space for your promotional message or your banner ads. You might see your ads appear on search results pages of search engines, in online classifieds, websites and social networking in the advertising networks.
Online advertising has the advantage of being fast: you can quickly publish a promotional message and immediately know the number of times your ad is viewed or clicked on it, depending on the model you purchase have chosen. Models of common costs for this type of advertising are: the cost per mile, cost per visitor, cost per view and the cost per click. Access to such data allows you to change your strategy, if necessary, to attract the most traffic possible.
The media sharing sites allow users to exchange photos, videos or audio files online and free. You can take advantage of media sharing sites in there announcing your company directly or by directing traffic to your website. By posting a video that shows your products or services, you can attract new customers while communicating with existing customers.
Pod casts should be used in the same way that the news: you have to produce on a regular basis, either annually, monthly or weekly.
Wikis allow you to collaborate online with others to create and revise content using free software or purchased. Wikis can be very useful in business: you can create content collaboratively and keep updated documents with different authors. Wikis are usually used by websites to communities, corporate intranets and knowledge management systems.
Find more information on online marketing
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