Create a work gear with people who can exert a powerful influence on potential customers in your niche work to attach them to your brand. In short, anyone with a reputation that allows it to be an influencer for a particular audience, put your opinion and testimony in the service of your brand to strengthen confidence that the audience feels for consume what offer them. It is important that the influencer you choose to work on your marketing campaign has a very close relationship with your niche.
The digital revolution has had a particularly significant impact on the dynamics governing the marketing of influences. Social networks have broken all known communicational paradigms above, creating a series of differentiations with regard to marketing issues. Because the promotional campaigns were no longer unidirectional, to become complex multidirectional communication networks you can absorb real – time feedback from consumers and use it for your brand.
Following this raises some interesting questions what is the difference between the traditional influence and influence through virtual channels. How people interact in social networks and how can I take advantage for my business? How I can find online influencers that suit my business? Social networks have developed their own dynamic interaction between common also in the way in which certain people have an important influence on their environment.
In fact, the best way to explain this phenomenon is summed up in the theory of many to many above the one too many. Traditionally, influencer marketing applied through one-way communication channel in which an influencer usually a person enjoying fame in the niche gave his testimonial on a product and recommended. Lately this mode tends to lose strength and lacks effectiveness in converting results because if a famous influencer has much range outreach with your message but generally pays a campaign lacks credibility for users.
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Information flows small steps to wide audience social networks can further strengthen as never before the extent of the influence of a particular consumer to achieve drive your message to millions of other users. In the advertising noise today unless you do notice and believe you have nothing Leo Burnett
Stages of an influencer marketing campaign
Setting objectives: the initial stage of any marketing campaign, it is essential to consider clear and realistic goals based on the expected results, so you can make better use of available resources. This type of influence campaigns are very connected mainly to confidence building your brand working around reputation, helping the prestige of influencer. So it is important to set goals on areas on which this method can generate a greater impact so you can reach your goals in short periods of time and optimize your ROI rate.
Phase selection tools: Once established the objectives of cross marketing, is choosing monitoring tools and performance metrics. There are different tools that help track and quantify the extent of the campaigns, and thus, the impact in terms of tangible results increase in converting subscriptions, for example.
However, the issue of disaggregation of information and analysis of the data obtained should be made organically still. The correct reading of the trends observed will indicate the north that have to direct your brand! Identify your ideal place once the plan drawn up raised the objectives and selected your measurement tools it is time to find the influencer that best fits your campaign.
To increase the gear of your company with customers and ensure the return on investment it is important to become related with recognized experts in your area of business that they know how to build a campaign tailored to the preferences of your customer’s consumer sales.