1. Create a website
In most cases, our Internet business we need a website or page. If you do not have web design knowledge to create our web site can use Google Sites , in addition to allowing us to create our website without the need for more knowledge in web design, is free. But we want something more professional we can always hire a professional designer.
As advice to our website, it must have a professional design that would project an image of our business, and an attractive design that encourages visitors to stay as long as possible on our website. But also, must have a simple navigation that allows visitors to easily find what you want, and fast navigation to prevent the visitor decides to leave for lack of patience.
2. Attracting visitors to our website
Once we have our website, the next step is to provide a good visitor traffic towards it. The higher the visitor traffic, the more likely we are to buy our products or make our business profitable online business depending on the model we have chosen.
There are basically two ways to attract visitors to a website through web promotion, and through optimization.
Web promotion : the web promotion is to promote a website, that is, to publicize it and to persuade people to visit it. The main ways to promote a website are through online advertising, social networks, forums and blogs, article directories, and advertising offline.
SEO : The SEO is to place a website on the top of the search results of search engines such as Google or Bing. The main ways to position a website are through the search for inbound links and good use of keywords.
3. Make profitable our website
The next step is to make profitable website. The way to make our website profitable business model depends on our choice, although the two main forms consist of selling products and making money through advertising. As might sell sell digital products (eg ebooks) or physical products (eg clothing). Some aspects that we should take into account is the payment method and manner of delivery.
While making money in advertising, we could rent advertising space to other websites to place their ads or banners, or use advertising programs like Ad sense . However, ways of making money online are virtually unlimited, and much will depend on our ingenuity and creativity.
Finally, we must track our Internet business. One of the advantages of Internet businesses is that they can easily track, plus it allows us to test and correct at low cost (unlike the physical business). For example, we measure the number of visits to our website, more and less-visited sections, the origin of visitors, the residence time of visits, the words they used to find in the search engines.
All this in order to allow better analysis and make better decisions and corrective measures including if necessary, for example, apply new promotional strategies to increase online advertising, change the design of our website, and so on.