It is said that women should not be understood but to love them. We know that to win the heart of a lady requires great sensitivity. But the fact is that selling a product is a task that requires a real commercial genius .
The fact is that according to studies, the female market has enormous power to decide at the time of the purchases is even greater when they are not accompanied by a man . Learning to win and attract women has been the subject of countless marketing conferences that are increasingly seeking to understand and satisfy the tastes and demands of a high potential segment.
Some of the major factors that have driven businesses to focus on the female segment is the fact that the percentage of economically active women has increased which in turn causes an increasingly less dependent on husband to make consumption decisions. More than 60% of women work and become mothers at a time , playing with success both functions, which gives them a greater say in major household decisions ranging from buying a house or car to purchase items less relevant. For this important reason, traders and entrepreneurs must learn to “understand” and “communicate” marketing messages more focused in terms of the female market and business development to attract more and more the power consumption of the ladies:
Primarily, women are more attracted to aesthetic details . Unlike men who are more inclined to the functional. Hence articles designers take this growing trend in mind to attract the ladies.
Women are attracted to do with the welfare, health and relaxation . Hence, many businesses have been created around these lines as centers spa, gyms , yoga centers, nutrition centers, healthy foods and drinks, vitamins, etc..
Also the ladies are very motivated by family issues , hence business services that promote family unity, communication and healthy development of children will be ideal for them as family entertainment centers, tutoring centers, nurseries, family counseling, etc..
Another important aspect is that the modern woman is more practical and time is scarce , so all you have to do with information to help you solve your busy lifestyle and make it simple, be a success!. Tips, advice, magazines and home solutions whether in newspapers, magazines, radio, TV or any other means shall be served effectively by the female segment.
Definitely can not miss everything about image, clothing and footwear . This is probably one of the lines of products with higher demand from the ladies as they dress well, look good and be beautiful is something that they simply “do not have money.” If you see a pair of shoes you love and have the ability to acquire, surely will!
And what about the beauty . All you have to do with skin care, hair care, perfumes and preservation of youth are businesses with great potential. For one thing, cosmetic development companies invest any money in product development and research for women. From lip to sophisticated cream to cool the skin during the night, to nail polish, anything from any perspective is unlimited business potential.
Of course, the creation and / or business transformation more effectively to attract the female market requires a smart strategy planned . For one thing, banks now offer accounts and credit cards exclusively for women. Appliance manufacturers now offer washing machines, coffee makers and irons with new, modern and eye-catching designs that appeal to them.