Job Description Internet marketing

A coordinator of Internet marketing is someone who develops a business advertising on platforms such as websites, email or wireless means, including mobile phones. The coordinators of Internet marketing should be experts in the field both promotions and technology, knowing how to unite both fields in order to generate revenue for a company. The coordinators of Internet marketing work in a wide range of industries and perform a variety of tasks.

Internet marketing

The Basics

The coordinators of Internet marketing aim to spread the word about your company and its products and services through the web. They oversee the creation of websites, newsletters and text alerts, showing how good your company has to offer. They are current on trends and competition, developing logos and slogans using graphics and designs generated in HTML. The coordinators of Internet marketing should know their demographic characteristics and how to place your advertising sites; should also have a thorough knowledge of positioning and search engine marketing (SEO and SEM).


The coordinators of Internet marketing should be expert communicators, since their work is to convey information effectively. They must have a good level of computer skills and graphic design, and possess the ability to capture the interest in promoting the products. Above all, the coordinators of Internet marketing should be organized, analytical, energetic, very creative and able to find solutions to problems. They also have to take on projects and track them until the end.


Most companies prefer candidates with a degree in marketing to hiring a coordinator of Internet marketing . Areas of study typically include multimedia web design, copywriting, marketing, networking, communications and. Sometimes coordinators Internet marketing work in various forms of marketing or advertising (or sales) before moving to the technological aspects of the industry. Along with university education coordinators Internet marketing often need to have experience of working in a team and demonstrate leadership.


It is expected that opportunities for marketing managers are abundant during the decade, particularly for those working in the computer industry and the Internet. According to the Bureau of Labor Statistics of the US, is expected jobs marketing managers to increase by 12% between 2008 and 2018, about as fast as average for all occupations.


The salaries of the coordinators of Internet marketing tend to vary according to experience and responsibilities. They won from about $ 32,000 to over $ 45,000 per year. Some can earn much more than that in companies offering products and services with a successful marketing.