Should you continue to promote your business, even during a recession? In most cases, it is best to meet your marketing plan by modifying it to reflect the changing economic situation. Experience and research have shown that companies that reduced ...

Developing a marketing strategy is vital for any business. Without it, it is likely that your efforts to attract customers are messy and inefficient. Your strategy should emphasize the fact that your products and services meet customer needs, and on developing ...

The vast majority of Canadians now use social media in one form or another to create and consume content. Canadians spend more time online, the more your business is likely to join them on the web. Have you considered how you ...

You are an entrepreneur and you have a concept based on research? So, market your technology is the next step. It can be hard to turn your ideas into products, but there are various options that are worth exploring. Undertake the ...

his is the second publication this week of a three-part series on how to obtain private sector financing for your growing business. To develop a strategy to attract potential investors that will provide growth capital to your business you will build ...

This blog on how to obtain private sector financing for your growing business is the latest in a series of three to be published this week. Once you have developed the investment project that best meets your needs in your quest ...

The use of smart phones is growing strong and many consumers are now accessing the Web from their mobile devices. If you want to attract new customers and offer a more satisfying experience to your current customers, you might consider ...

Attract new customers and retain them is an essential aspect of a successful business. A customer engagement strategy well planned you will identify customer needs and strengthen their links with your company. Engaging clients rests entirely on the interaction between you, ...

Each company must deal with situations where things go wrong, depending on your point of view of the customer. No matter how you respond if this happens, do not be indifferent to the problem of your customer even if you ...

"Know your competitors" is one of the most important rules in trade. If you own a restaurant or a hair salon, your competitors are probably local, mostly. However, if you manufacture or sell products that are shipped around the world, ...