As a small business owner, you may feel you do not have enough time for risk management. Yet you are ready or not, the risk is always present and can give rise to liability. The fact remains that preventive measures ...

Take measures to deal with disturbances All companies can, and should take steps to intervene in case of disruption of business activities. It is a matter of survival. Planning for business continuity is a step by step process that allows you ...

Should you continue to promote your business, even during a recession? In most cases, it is best to meet your marketing plan by modifying it to reflect the changing economic situation. Experience and research have shown that companies that reduced ...

As the owner of a small business you will make tough choices during turbulent times like a recession or a decline in demand for your product or service. To remain competitive, you will streamline operations and innovative responses to external ...

Developing a marketing strategy is vital for any business. Without it, it is likely that your efforts to attract customers are messy and inefficient. Your strategy should emphasize the fact that your products and services meet customer needs, and on developing ...

The vast majority of Canadians now use social media in one form or another to create and consume content. Canadians spend more time online, the more your business is likely to join them on the web. Have you considered how you ...

You are an entrepreneur and you have a concept based on research? So, market your technology is the next step. It can be hard to turn your ideas into products, but there are various options that are worth exploring. Undertake the ...

It can be difficult to reward employees during periods of austerity. Here are some smart ways to show your appreciation to your employees at little cost. • Acknowledge the contributions of employees - employees need to know that their efforts are recognized ...

Each company must deal with situations where things go wrong, depending on your point of view of the customer. No matter how you respond if this happens, do not be indifferent to the problem of your customer even if you ...

The customer service is a crucial component of business success. Every contact your customers with your company represents an opportunity for you to improve your standing with them and increase the likelihood of further sales. The way you express yourself on ...