So you’re thinking about the business of making signs? Well you’re in luck! Sign making is an easy business to enter and have a very stable market. While people need to market their products or services to those around them, they will need signals to!
Now, when I say it is “easy” to get into the sample, which is a relative term … There is a business and like any business you need a good plan. This article will not deal with writing a business plan, as there are plenty of other resources for that. What this article will try are some of the key factors in building a successful business sign, including an overview of the talent and equipment you will need to start.
The topics covered here are the location, artistic talent, software, equipment, supplies and types of signs you can expect to sell right out of the box.
When you’re starting, you have customers who are likely to be local political campaigns, other small businesses, schools, churches, municipalities and occasionally a person looking for a vinyl graphic to liven up your vehicle. So with a labeling business, which has its store visible to customers in your area is important, but will not break the bank immediately, trying to open a store in Times Square. A floor space second office or a store on the edge of the city is fine, as long as a lot of people drive by and can see your signal to your step.
Also, do not forget that your own sign that will say a lot about the type and quality of the work you do … after all, who will want to use a label if the store itself has a terrible sign?
If your customers can not come to you, take your business to your customers! A business interesting sign I found recently was a boy of 19 who outfitted his minivan with a “studio mobile signal”. I would turn regional racetracks where you would rake in the box on the ground provide vinyl lettering and graphic service brokers who needed some extra vinyl their vehicles before their events. Sometimes a little creativity can go a long way when trying to reach their customers.
The next priority is to find someone who can handle the artistic demands of your business sign. If you already are a graphic designer looking to start a business that you’ve definitely got an advantage because you will not have to hire someone out of the blue. If you are not an artistic person, you’ll want to start looking around for someone who is. While most of the software used to design signals is quite easy to learn, becoming a good artist is not.
Hire a good graphic designer can cost, but putting the signs poorly designed because you are trying to do everything yourself will cost you even more. Also, someone who can meet your design requirements can easily learn all other aspects of the business and become a valuable “one” employee … especially if you have excellent skills and can act as a sales / customer service too.
When looking to hire a designer, demand that are proficient in Adobe Illustrator (or similar program design based vectors) and request that the submission of their portfolio when submitting their resume / application for the job. If you can provide a portfolio, throw your application out and immediately move on!
You do not have to be an artist for you to recognize a good design. Just look over their portfolios and interviewing hitting your interest. Besides the quality of their designs, also pay attention to how their materials are presented and how good your social skills. You want to pay attention to the attributes that illustrate the craftsmanship of the applicant as well as his ability to communicate with customers.