Email marketing or e-mailing is a direct marketing tool ie, one that is addressed individually to each recipient. It is characterized by the use of electronic mail to make personalized offers the advantage that there is a large budget. Email marketing to be effective, we must take into account a number of considerations that explain in this article. Currently, there are different tools for email marketing and we suggest that some may find useful.
Aspects to consider
For our email marketing action to be effective, we must consider the importance of the people who will send information is interested in receiving it. In this sense, we know what those people accessing receive such information, i.e. the newsletters called, through email are. When information without the consent of the recipients is sent is creating what is known as spam. This may pose problems for the company related to the image and reputation as the recipient feel rejection to receive information that is not in their interest and what is most important, it has not authorized to have it sent.
To obtain the customer’s consent must offer benefit that differentiates our company from all others who may be struggling with the same purpose. Therefore, we must generate information that is of interest to the recipient in order to gain their attention. When the person perceives the information as something that brings knowledge solves doubts you find it entertaining or just your curiosity is satisfied, it generates something like a relationship between customer-company. We must not forget the importance of email marketing as a tool in online marketing plan.
Aspects to consider
This online tool is free with some restrictions and does not contain advertising. In its free version allows up to 15,000 shipments per month to a different number of 3,000 subscribers. One of the advantages of that page is that it allows contact technical support via email, chat and telephone in case there is any doubt or experience any problems with the service they offer. Another advantage of Mail relay as a tool to carry out email marketing is its intuitive HTML editor with which you change the aspect of the page without advanced programming skills.
The main features offered are from scheduled shipments, auto responders to send an email to those who give their consent to receive newsletters, you can download your app, and automatic control mails are bounced and manage accounts that are deregistered. Another option that can be used to carry out email marketing is Mail Chimp. In its free version, it allows us to send up to 12,000 emails to 2000 subscribers in a month. Its interface is elegant, easy navigation and has a good accessibility to the services the tool offers.
The advantage of this page is to create our own mailing list. We must design our subscription form and add it to our website so that users can enter their shipping information. The downside is that in its free version does not allow tracking people who subscribe to the mailing list. It also does not give us the option to generate automatic messages sent automatically when a person subscribes.
Finally, another tool to run our email marketing is Doppler. This tool allows us to build a database by importing customer data quickly and easily, in addition to filtering segments. On the other hand, it allows you to edit the visual design tool very simple and intuitive way to suit our taste, which is appreciated. Displays the reports on the emails sent to learn the results. In its free version, it offers the possibility of sending 500 emails, so it is a good choice for small businesses that are starting. The payment option allows you to send a certain amount of mails depending on the monthly fee to be paid. You can also pay for individual shipments that vary depending on the quality contracted.