Although it will take advantage of trade agreements, it launches S.O.S. so not charge them a kind of tariff for the palm oil, one of its raw materials. The sights of AzulK is placed in consolidating its presence in the domestic market and join to explore markets outside.

And so, it just made an investment of $ 15 million, which included the expansion of its plant for the preparation of powder detergent, and a centre of collection with the latest technology.

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The factory will allow you to move from producing 1,000 tons of detergent powder, to about 2,000 tons in a month which completed 5,000 tonnes per month of all its products. The plant, which was developed with Italian technology, is now fully operational and implied you the company expand the number of jobs in 40 people, which went from 950 to 990 direct jobs. In the field of indirect jobs, has about 4,000.

So, the purpose of the industry is moving from a participation in the national market, in the entire volume of products, from 7 per cent to between 12 and 14 per cent in the next three years.

“We are inaugurating our powder detergent plant;” It is manufactured in Italy with the latest technology worldwide for detergent powder processing.
In addition, it meets all European standards of atmospheric emissions and pollution, which allows us to be at a very high level in the management of care for the environment.

“The objective of the Assembly of the plant is to consolidate our participation in the market of detergents powder nationally,” explained the General Manager of AzulK, Maurice Vanegas Merino.

They are also releasing a logistics centre built in the vicinity of the airport Eldorado in Bogota, from where centralized all the operation of distribution for the rest of the country.

It’s a winery of 14,000 square meters, equipped with the latest technology in storage, of which 1,500 are for offices.
“We centralize our operation of distribution, collection of all our products for distribution at the national level in that cellar.”

It’s possible more efficient operation, so that the products arrive in the shortest possible time. “Today we have regional warehouses in Cali, Medellín, Pereira, Bucaramanga and Barranquilla, and hence serve areas close to these capital cities,” said Vanegas.Currently, the firm does not sell products to other markets, but already begins to enlist for that task.

The idea is that in the medium term you are selling products to the Andean Community, Central America and El Caribbean, and logically take advantage of free trade agreements that is signing Colombia with different countries, for which the company knows that it must develop these niche products.

TARIFFS THAT ARE HOLDING BACK THE ARRIVAL TO NEW MARKETS
There is a concern that assails not only AzulK, but the rest of the industry of soaps, approach him have already transmitted to the Government.

It is that Palm oil, which is the raw material for the production of soaps, especially the toilet, has a kind of fees that must be paid to those who use this product and ranging from 10 to 17 per cent, which translates into a protection for such property.

“That makes the raw material we leave more expensive that our competitors from outside which can get in any other country.” To have a cheaper raw material and to enter the end product of these countries, who can freely enter Colombia, then Yes we can affected.

“We are bringing a voice of alarm that the Government we collaborate on resolving this situation because if not, the companies for production of soaps, in a short time, may be affected,” it warned Vanegas.